|
Thursday
28 December 2000
Scary?
Teens laugh it off
Young
smokers carry on puffing despite pictures
LIANNE
ELLIOTT
Special
to The Gazette
Thirteen-year-old Julie Primeau and three girlfriends shared coffee and
gossip at a downtown A.L. Van Houtte yesterday afternoon.
They also shared a pack of Du Maurier cigarettes.
Primeau is exactly the type of smoker Health Canada had in mind when
it designed mandatory cigarette package labels that include graphic pictures
of anything from decaying teeth to rotting lungs. Health Canada hopes the
images will persuade Canadian smokers, especially young ones, to put out
their cigarettes for good.
"The intention is really to discourage young people from smoking," said
Andrew Swift of Health Canada, adding that 621,000 Canadians under the
age of 19 are smokers.
But packages sporting the new labels, which hit the streets on Saturday,
don't seem to be having much effect on Montreal's teenage smokers.
"They scare me a bit," said Julie, a Grade 7 student who has been smoking
for a year. "But it doesn't stop me from smoking. I like it too much to
quit."
For Michael Gobelle, 16, the images echo the warnings he says he has
been told a million times.
"It has no effect on me," he said, holding a cigarette in his right
hand. "The pictures are just telling me what I already know. I already
know that smoking is bad for me."
But Health Canada insists the labels, which were initially approved
by the government in June, will give old warnings a new edge.
"The old warning labels on cigarette packs were being tuned out," Swift
said. "They needed to be more noticeable to get attention, more shocking."
The 16 "shocking" labels include statements like "Smoking causes strokes,"
accompanied by a photo of a clogged brain artery, and "Smoking can make
you impotent," together with a picture of a drooping cigarette.
All cigarette packages printed in Canada after Dec. 23 are required
to carry one of the 16 messages, a regulation that has cost tobacco companies
$30 million.
But cigarette vendors say the messages aren't scaring youths.
"We've been selling these things this week and there's no reaction to
them at all - not in young people or in old people," said Claude Wakim
of Depanneur Jarry in St. Leonard. "Sales have not dropped at all."
At a Couche-Tard in Cote des Neiges, there has been a reaction to the
warning label, but not one that would make Health Canada happy.
"Young people find them funny," said employee Mike Pettipas, explaining
that he sold about 60 packs with the new labels yesterday. "They're so
gross that they're laughing at them."
Youth smokers insist it will take a lot more than a graphic picture
to make them butt out.
"Something has to make you really want to quit," said smoker Gobelle,
who has smoked for a year. "It won't be the pictures."
Adeeb J., 15, a Grade 9 student who would not give his last name because
his parents don't know he smokes, said he would have to find something
to replace cigarettes before he abandoned his habit.
"I like to smoke," he said. "Find me something new to do that's cool
and exciting, and then I'll quit smoking."
|